Mukesh Ambani bets big in THIS state, to invest Rs 10000000000 in setting up first…, set to boost….

Mukesh Ambani Bets Big in Bihar with Rs 1,000 Crore Campa Cola Plant

Mukesh Ambani’s Reliance is making significant strides in Bihar, announcing a substantial Rs. 1,000 crore investment to establish Campa Cola’s first manufacturing plant in the state. The factory, sprawling across 35 acres in Begusarai, signifies a pivotal moment for the brand since its relaunch by Reliance Consumer Products in March 2023.

The proposal recently received approval from the Project Clearance Committee of the Bihar Industrial Area Development Authority (BIADA). According to the State Industry Department, this upcoming unit is projected to generate new employment opportunities and stimulate growth for smaller businesses in the Begusarai region.

Bihar Becoming a Hub for Investment

Bihar is increasingly attracting attention from major players across various sectors. In the same meeting, BIADA granted land approval for a Rs. 20 crore cattle feed plant in Muzaffarpur, demonstrating the state’s growing appeal.

BIADA officially announced on social media platform ‘X’ that the land for the upcoming Campa Cola unit in Begusarai has been allotted to EPIC Agro Product Ltd—the company responsible for producing and distributing the iconic soft drink.

The planned facility will manage both the manufacturing and bottling processes of Campa Cola in one location.

Expanding Campa Cola’s Footprint

This development follows a similar move in Assam. Just two months prior, in February, Reliance Consumer Products Limited (RCPL) inaugurated a new plant in Guwahati, showcasing a strong effort to broaden Campa Cola’s presence in the Northeast.

Reliance re-entered the beverage market in August 2022 with the acquisition of Campa Cola, and since then, has been diligently working to expand its reach nationwide. The company is establishing the necessary infrastructure, including manufacturing plants, a robust supply chain, and a logistics network to facilitate the brand’s rollout.

Campa Cola Challenges Market Leaders

Campa Cola is making waves in the cola market, directly challenging established giants like Coca-Cola and PepsiCo. Its competitive pricing strategy and enhanced profit margins for retailers have created significant disruption, leading competitors to reduce prices in certain areas.

During its Q3 earnings report in January, Reliance disclosed that Campa Cola is on track to achieve a turnover exceeding Rs. 1,000 crore in the 2024–25 financial year—marking another significant step in its ambition to become a prominent name in India’s FMCG sector.

More Investments on the Horizon

Last year, the Adani Group also revealed plans for a cement plant in Nawada, on land previously occupied by an old sugar mill. Furthermore, discussions are underway with several IT companies, suggesting that Bihar is poised to evolve into a modern and diverse industrial hub.

Ram Charan as Brand Ambassador

Adding star power to this surge, actor Ram Charan has been appointed as the brand ambassador for Campa Cola. He is spearheading the new campaign “Campa Wali Zidd”, a message that celebrates resilience and unwavering determination.